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This web page concept2homes.com had the following in the site, "All our homes are designed, developed and built to the highest standards; properties we are proud of and would be thrilled to own ourselves." We viewed that the website stated " A bespoke service designed to meet all your requirements and give you the luxurious home youve always wanted in the perfect spot." It also said " We are always looking for new canvases on which to create our masterpieces. If you have land to sell, theres a good reason why we can pay more than ordinary developers. New build specialists since 1971." The header had custom build homes as the highest ranking search term. It is followed by housing developments, sell land, and home developments which isn't as ranked as highly as custom build homes. The next words they used was home developer. custom build developer was included but will not be understood by web engines.